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Jun 29 '11 V1.0.1, Free |

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Allegrini is amongst the very first in the wine world to develop an iPad application capable of conveying its paper catalogue in digital format, with integrated content effectively illustrating the brands and products of Allegrini, Poggio al Tesoro (Bolgheri), San Polo (Montalcino) and Corte Giara. In other words, tradition embraces cutting edge innovation linked with the most up-to-date technology and the ever-increasing consumer demand for information.
As Marilisa Allegrini says: “We wanted to launch a very clear message, especially to the younger generation who, having already passed beyond the stage of being simply curious about wine, are showing an extraordinary interest in deepening their understanding through their usual communicative devices. Perhaps this is the start of a new era, also from a cultural viewpoint, where it will be easier and faster for wine-lovers to interact with Companies and their proposals”.
Allegrini is available in more than 60 countries worldwide having USA, Sweden, Germany and Switzerland as flagship markets. The Allegrini Wines can be enjoyed in all the most exclusive and acclaimed restaurants all over the world.
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