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Cambridge Marketing Review - Subscriptions now available

There has long been a great gap in the market for a quality professional journal of marketing. Cambridge Marketing Review, the journal for the marketing practitioner, can now fill that gap.

We believe that marketing, as a sector, does not command the respect it deserves. This is illustrated by the limited numbers of marketers on the boards of major companies and the lack of understanding of the importance of marketing. Furthermore, we believe that the absence of a high-quality marketing journal has been both a cause and a symptom of this.

Cambridge Marketing Review aspires to provide the basis for the future acceptance of marketing as a business fundamental and a respected career path. It is predominantly directed at marketers in middle to senior management roles, to assist them in their efforts to do a better job. The publication aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices.
Issue one features articles on a range of marketing topics, including our in-depth focus on providing real value for customers. These include:

•How to build a brand like Pixar makes movies, by Peter Fisk
•An agency profile of Mobas, the integrated brand, design, and digital agency
•A history of brands, by Laurie Young
•Understanding and appreciating green marketing, by Nigel Bradley
•An exclusive extract from Value-Based Pricing, by Harry Macdivitt and Mike Wilkinson
•Marketing strategy in times of uncertainty, by Paul Fifield

Cambridge Marketing Review is quarterly
Each issue £10.49 or
12 month subscription (4 issues) £39.99

Payment will be charged to iTunes Account at confirmation of purchase

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Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal

Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase

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Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication

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Just download the free CM Review reader app to receive Issue 1. Later, follow the on-screen prompts to purchase or subscribe to future issues.